After working on my first book Heaven Under Construction, I realized that the desire to write, and actually writing, are two different experiences.

Most successful creative pieces are written for a larger audience who share common life themes: How do I improve my health? How can I be more financially successful? How can I improve and have better relationships? Who am I? How do I succeed at…? What can you tell me about a popular topic?

Structure is the framework of the piece. It is either pleasing to the eye, or it is not. It is one of the first things people glance over when they are deciding to buy. And just like when someone is considering buying a home, the more simple, clean, bright, and flow the structure has, the more likelihood someone is to make a purchase.

Voice is the art within. And like art, you want it to be unique, yet clear, concise and relatable to your reader. You want your reader to have an emotional reaction to message you are trying to get across. Which brings about another point, make sure you know your message. Your message is your gift to your reader, and your voice is what it is wrapped in.

Word Choice:
Words are the ingredients in a recipe. Therefore they must tasted and savored to see if they are “just right,” or if they need a bit more “salt.” If your words create an emotional reaction in you, they will most likely create an emotional reaction in others. The only way to be sure is to find some other taste-testers who are willing to give you feedback. Be open and ready to try new ingredients until you, and your audience, feel as though they “taste” just right.

Sentence Fluency:
Sentence fluency is the rhythm that flows out of a well-written piece. The main message should be repeated over and over like a chorus. Each line needs to be clear, concise, yet varied. Each note needs to be logically connected and smoothly flowing into the other, which creates the brain to light up and delight in the experience.

The Editing Process:
The editing process is the doldrums of the creative-writing process. Find as many other editors as you can to look over your work, for each one takes a different perspective and finds different errors. Once you get the feedbag back, be ready to spend the same amount of time you did editing, on your final product.

Think about how you choose something to watch or read. You do judge a book, or Youtube thumbnail, by its cover and your readers will do the same to you. If you really spent time on the structure of your writing, then your presentation should be solid. Remember! Keep it simple, clean, and bright—but not so bright it hurts the eyes! Also NO FUNKY FONTS! In reality, most people don’t like them. The only time this should be done is when writing thoughts (use italics), when writing in a diary or letter format, or possibility when writing poetry.

Writing is a lot like anything else in life. When you’ve never done it, you don’t know what to expect, and there are a lot of learning curves to overcome. Yet, once you do learn, the drive becomes easier and easier and more enjoyable.